Better Customer Service
Real-time communicaiton helps to make happy customers which in turn creates brand evangelists who drive positive brand sentiment.
Stand Out From The Crowd
Connecting on an emotional level or showing some personality are both effective ways of helping your brand stand out from your competitors.
Manage Your Reputation
When dealt with swiftly and sensitively comments and complaints can be dealt with effectively, this instant feedback demonstrates high levels of customer service and can effectively diffuse negativity and resolve any issues that the customer may have.
Build Trust
Seeing that you are active on social media helps to fill potential customers with trust, it signals that you care about your customers and should anything go wrong, that it will be easy to contact you.
Get Customer Insights
Social media makes it quick and easy for contractors to get feedback from customers, which will give you a clearer idea of what you need to address.
Makes You The Expert
Social media when used in conjunction with high quality content creation is a highly effective way to attract new customers to you and also helps you to build authority in your area of expertise.
Keeps Customers Engaged
Social media is a great way of keeping your business or brand in the mind of your customers.
Increase Website Traffic
Social media as an SEO ranking signal is increasing in importance. Being talked about and mentioned on social media is a positive signal that shows you are popular and have content worth sharing and talking about.
